After the launch traction calmed down, the organic traffic stabilised well and it’s remained on the same level ever since then.

Looking back now, the Hill Climb Racing 2 we released was quite different from what the game is today.

Hill Climb Racing 2 launched in October 2016 on iOS and Android. The community took the game very positively and it was clear we’d done something right. The launch of Hill Climb Racing 2 exceeded all expectations, and we reached around 20 million installs during the first month the game was out. Therefore, the development team had increased pressure to deliver a game that would carry the core elements of the original Hill Climb Racing, but could still provide improved player experiences and introduce new elements. : With Hill Climb Racing 2 now more than five-year-olds, how do you reflect on its performance as a series – from launch to the title it is now?ĭaniel Rantala: First of all, I’d like to highlight that developing and releasing Hill Climb Racing 2 was a substantial effort, as the game’s prequel - Hill Climb Racing - had already developed a user base of hundreds of millions of players. That leads us to our semi-regular Live and Kicking series, where this week we spoke to Fingersoft director of business development Daniel Rantala surrounding the five year anniversary of Hill Climb Racing 2. Here at, we want to take the opportunity to highlight games that have bucked the trend and found an audience that has kept them thriving long after launch.

Long gone are the days of developing and publishing a game without the need to tweak, adjust and patch it after launch, with new titles requiring constant operation and updates to keep them at the forefront of consumer thought. It is often said that nothing is truly finished and it's a saying the games industry has taken to heart in recent times.

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